Online Focus Groups

This course provides participants with an in-depth introduction to successfully conducting and facilitating online focus groups. Traditionally, online focus groups have tended to be viewed as inferior to the traditional physical ‘face-to-face’ focus group. However, online focus groups can vary in form and offer us a valuable means by which to conduct social research with a range of diverse groups via various information and communication technologies. The course covers the principles and benefits of online focus groups, and the challenges which online communication poses when conducting focus groups virtually. We cover how to design, conduct and facilitate a synchronous online focus group using voice and video technologies. Participants are provided with guidance and the opportunity to practice running an online focus group, including strategies for participation and ethical considerations.